Limbi Shear Booth Grabs The Customers At His Feelings

With “form follows emotion” you attract more visitors. Asslar / Lindau October 14, 2009 – according to the motto form follows emotion”assumes the IMA Messebau GmbH, that visitors find a stand all the more appealing the more your favorite emotions are addressed, and therefore developed the limbically optimised stand Limbform”. A booth to inform and invite people to enter. But how can that be brought about systematic and comprehensible? The IMA Messebau GmbH in Asslar, in collaboration with the growth and limbic marketing managed specialized author and consultant Christian Kalkbrenner, the decisive breakthrough in this issue. With a newly developed system, the booth is architecturally designed systematically enable the emotions of the audience. The different design patterns exactly speak the charms, that move customers to enter the booth, to stay there and to come with the employees in the conversation.

From the analysis of numerous fairs are about 60 variables with 65,000 Combinations available, which provide a framework to the booth architects, according to he can conceive the exhibition stand and build. This limbic format is suitable especially for companies who want to win at the fair of new customers. In trade fair construction IMA is the first company, probably even worldwide, that does it this way and so can deliver real added value its customers. Form follows emotion the great difficulty is figuring out how the visitors are, what are their preferred charms”, explains Uwe Bremer the procedure and added: together with the customer in a carefully structured interview guide the behavior of future trade fair visitors explored and summarized. This extensively collected qualitative as well as quantitative aspects. In this way, a unique and varied visitor profile is created.

It allows for clear conclusions on which emotion systems of visitors the most should be addressed, to encourage them to enter the booth. We derive a then Profile down and concrete recommendations, give the customer what care should be taken when designing stand on”. About IMA IMA staged an inspiring, people to linger and buy refreshing erkaufsraume, worldwide. Founded over 45 years ago in the Hessian Asslar, IMA accompanied leading companies in designing retail space: exhibition buildings, displays, flag-ships or shop buildings. The company employs over 80 people and has its own production lines for wood and metal working. Each year, the IMA team assists about 500 national and international projects. “The recent coup: with Limbform”, the limbic format, succeeded in the IMA, agree upon the format design of exhibition buildings, displays and shop buildings exactly on the emotional system of the target groups.



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