Seventh Continent
Than surprise them? Over time, our society is becoming more and more improved, and consumption patterns are believable due to trends. We no longer make money, create less families, more talk, more relaxing, more travel, eat less fat, less exercise, less smoke, less interested in politics, go to the cinema more often, more fall in love with a hobby. All this talk about changing our attitudes, tastes and traditions, which is immediately reflected in consumption. Buyers will thank you very generously loyalty, if you are able to change in unison with the trend, thus expressing respect for the opinions and values of the target audience. Do not forget that the trading floor of the buyer – the visitor, and you – the owner. No matter how friendly the atmosphere was not in the store, the buyer still feels the share of confusion, especially in emergency situations. That dictate the standards of retail chains in case of unintentional damage to the buyer? Nine times out of ten buyers forced to pay the cost of a broken beer bottle by accident, not even thinking about that for a month he gives more detail on hand than the cost of this beer. The friendly owner must be compassionate, or precipitate a guest in my soul will be very bitter.
Error will be assumed that the relationship between seller and buyer are built exclusively at the store. About ten years ago in the courts of the areas where stores have opened 'The Seventh Continent' There are new children's playgrounds, beautifully and lavishly decorated. So far in these areas, 'The Seventh Continent' is associated with generosity and caring, despite the very uncaring prices in the shops. Moscow squalid outskirts of the times were a serious problem for residents, and those who volunteered at his own expense to solve this problem, caused genuine respect for the target audience. In the loyalty of young parents 'seventh continent' no doubt. Today the town looks much better, but still there are many common problems that the use of fantasy can turn into a very fertile ground for loyalty. This work the relationship with the buyer to 'neutral territory' has a very high chance of success.
Special influence on customer loyalty providing comfort, convenience and service in the store. Product packaging box office, dressing fresh fish, sliced meats and cheese, a compact truck, easy to find products on the shelves – everything that makes life a buyer can influence the strengthening loyalty. In addition, the results of the agency Quans Research market research retail, very positive impact on customer loyalty has any interactive: sampling, wine tasting, demonstrations and other ways to engage in consumption. Probably contained reflections do not need a resume, but because the material is devoted to loyalty programs in retail, I would like to summarize what has been said the main message. Proper loyalty program – is not a discount card. This particular style of thought leaders and teams, a special culture relationships with their customers. Probably, customer loyalty begins with your internal business processes, on your own 'kitchen'. Believe me, berated the morning of a store manager or cashier seller – one of the major threats to the loyalty of your customers and therefore further your financial success.

The first question on the confusion of the Boxes must be: to whom they benefit these financial organizations? My answer, cynical I know, it, is well simple: to the political class. They have read well: not to the citizens, not even to the impositores, less even to that so abstract denominated the region ; but to the politicians. To whom they give by the face a million Euros to buy action of an important infrastructure company and to thus become the second investor deprived of the same with great capital gains? Neither to you nor, but S.A. president of some Box, named, clearly, by the political parties. To whom they pardon the payment to him of loans pending payment? Neither to you nor, but to the happy parties. Who are accumulated the provincial secretariat of a party, the position of deputy and the one of advisor of some Box? Neither you nor I, but some political lucky person. We arrive at the fusions or confusions. They are necessary? By all means the fusions, not them present confusions since the Boxes have reduced their margin of intermediation, suffer more dilatoriness, are loaded of overvalued solar buildings and is warm its refinancing.
I was having breakfast with an old friend, Jose Luis Florindo, now accounting profession, running on oxen lost when the conversation turned on Domingo Cavallo. I saw that my friend was well aware of the cloth, I asked to make a brief biographical sketch of former minister of economy, cold and concise and here it is. Domingo Cavallo was born in 1946 in San Francisco, Cordoba Province. He graduated in Accounting 1967 and BA in Economics in 1968 at the National University of Cordoba, was awarded Gold Medal and Diploma of Honor at the best graduate of the promotion after two years ’68 and a Ph.D. in Economics in the same university. Continue Reading … In 1977 he completed his Ph.D. in Economics (Ph.D in Economics) from Harvard University. On his return from the United States, founded and directed the Institute of Economic Studies of the Mediterranean Foundation, a task he held until 1987 when he was elected deputy for the Province of Cordoba. Between 1969 and 1983 he held various positions in the civil service and served as provincial and national university teaching. In 1982 he was appointed Chairman of the Central Bank of Argentina. Between 1989 and 1991 he was Minister of Foreign Affairs of the Nation, then take over as Minister of Economy and Public Works and Services of the Nation, responsibility he held until July 1996. He was elected National Deputy for the City of Buenos Aires in 1997, resigning his seat on 20 March 2001 to take over as finance minister of the Nation, a position he held until 20 December 2001. He received numerous awards: in 1981 he was elected one of the Ten Outstanding Young Persons of the Year by the Junior Chamber of Buenos Aires in 1992, Latin Finance magazine named him Man of the Year and nominated him the publication Euromoney Finance Minister of the Year. Among his most significant academic awards highlight the membership of the Royal Academy of Moral and Political Sciences of Spain (1993), Honorary Doctor of Jurisprudence from the University of Genoa (Italy 1994), Honorary Doctor of Philosophy Ben Gurion University of Negev (Israel 1995), Doctor Honoris Causa in Economics, University of Turin (Italy 1995), Doctor Honoris Causa in Economics from the University of Paris 1 – Sorbonne Phanteon (France 1999) and Doctor Honoris Cause of Political Science of Bologna (Italy 2000). He is the author of the books Back to Grow (1984), The Federal Challenge (1986), Economy in Times of Crisis (1989), might have been La Argentina (1989), The Weight of Truth (1997), Passion for Create ( 2001) and numerous technical publications in journals in Argentina and abroad. He is currently Honorary President of the Mediterranean Foundation and Visiting Professor at New York University – Stern School of Business. In 1968 he married Sonia Abrazi n and are parents of three children. While Domingo Cavallo was a figure in the world of economics and public activity in many years, as seen in his biography, one can say that 2001 marked a turning point in his life.
By People ask me how I became successful in a period of six years in which many others did not. The answer is very simple: The things that seemed to me easy to make, others seemed easier not to do them.I thought it was easy to watch for goals that changed my life. To others it seemed easier not to. I found it easy to read books that might affect my thoughts and ideas. For the other it seemed just as easy not to read them. I found it easy to attend classes and seminars, and surround myself with successful people. The others probably did not seem important. If I had to summarize, I would say that I found easy to do, the other also seemed easier not to. Six years later, I’m a millionaire and they are still blaming the economy, the government and company policies, so they refused to do basic things easy. In fact, the main reason why many people are not achieving what they could and should achieve, can be summarized in one word: neglect. It is not lack of money – banks are full of money. It is not lack of opportunity – North America and much of the Free World, continues to offer the most abundant opportunities of the last hundred years. It is not the lack of books – libraries are full of books and are free! . We have enough ministers, leaders, counselors and advisers. All you need to become rich, powerful and sophisticated is within our reach. The main reason that very few take advantage of all this is simply carelessness. Procrastination is like an infection. If not removed will expand throughout our value system and eventually will lead to a complete failure of what could have been a prosperous and happy life. Do not do things that we ourselves do we know we can cause feelings of guilt and that guilt leads to an erosion of our self-esteem. When our self-esteem decreases, so does our activity level.And when our level of activity diminishes, our results inevitably decline. When affect our results, our attitude begins to weaken. When our attitude begins the slow change from positive to negative, our self-esteem and self-confidence diminishes even more … and thus gradually extinguished. So my suggestion is that when they have to choose between “easy to do” and “easy to do so” do not stop doing the activities and disciplines “simple”, “easy”, but potentially you can change your life. Successes, Jim Rohn