AdmiralDirekt.de Triples Customer Count
Cheaper car insurance for more and more young customers the AdmiralDirekt.de founded in 2007, tripled within one and a half years the number of their customers on more than 100,000 customers. But how did such rapid growth AdmiralDirekt.de? By the courage to a very differentiated pricing and customer selection, sales through price comparison sites and very consistent operational implementation. The automobile insurance market is still little productive despite higher prices and is regarded as a problem child of the industry. Many competitors try thus also in the online business, but often only with moderate success. In this difficult context, AdmiralDirekt.de only 4 years won more than 100,000 customers and even slightly below market average loss ratios. Especially since the takeover by the new German parent company, the Itzehoer insurance, the customer number one and a half years has tripled. Our products have been awarded several times, have about 10% market share in the new business Price comparison sites and customer satisfaction by 90%. Our target group are the 21 up 35.
We were the first in the market, which offered a 12 month policy with accelerated SF class. Specializing in auto insurance we have managed in a short time, to beat established direct insurers not only at the figures, but also in the service: we offer telephone advice from insurance experts, service in the event of a claim, and we not only pay 24 h, but we also help. On top of that, we have benefited through the commitment of Itzehoer insurance group in many ways “, says the Managing Director of AdmiralDirekt.de SITA Schwenzer. The combination of expert knowledge and a fresh look at the constantly changing requirements of the market has created a fast and even learning companies to continue mixing with his pace and his pioneering spirit the German insurance market. AdmiralDirekt.de rightly sees the target, to come within the next five years to a police figure of 200,000 units and to double it, so again optimistic forward. Press contact AdmiralDirekt.de GmbH, Julia Fukuda Salian ring 47-53 50677 Cologne email: Tel: 0221 80 159 319 on AdmiralDirekt.de: under the brand AdmiralDirekt.de operates the Itzehoer insurance group at the site Cologne their direct business with private customers and claims Center. Founded as a subsidiary of British Admiral Group plc is the AdmiralDirekt.de GmbH since 2011 the Itzehoer insurance group.
Tags: business & economy, trade