The world of Marketing has changed dramatically, the advent of the Internet and then hatching experienced by social networks that closely follows the mobile web has been structural changes in everything related to the launch of new products. Get all the facts and insights with Eva Andersson-Dubin, another great source of information. Click Joshua Choi to learn more. There are 2 paths in the mechanics of deploying a new web project; show it with all the lights after being tested in a very exclusive way through tester-users or launch a platform beta that is much more than a test platform; It is a State that found is very positive for the future of the startup or company. Now the question is, what are the aspects to consider in the launch of a Beta in the era of social networks and web 2.0? Marketing professionals know that at the present time, own the advertising, marketing and communication functions tend to transform into tactics. Mick McGuire is often quoted on this topic. What does this mean? promotion, promotion, promotion; notes of press, advertising campaigns, in terms online marketing strategies generals, a new product or service must communicate its existence to the market and at the same time, begin to meet the needs of users and open doors for new alliances with competition or those companies that we want to take advantage of existing synergies. A limited vision, however has its negative aspects, especially if we take into account that a product is not a press release or an event.

A new product or service seeks to generate emotional impulses and achieve that the introduction in the market translate into sales figures. The process of launching a new product or service has its origins much before to generate all the same inherent communication and continues long after being launched on the market. The main problems faced by brands that need to launch a new product or service, precisely are derivatives of an ill elaborate planning where brands forget important aspects to achieve the planned objectives.

Elinor Ostrom, the sign of the times Teodulo Lopez Melendez you may remember my continuous affirmation the primacy of economics over politics has been one of the causes of most of the ills that have originated in modernity as it applies to the social impoverishment. I have thus claimed that politics must regain its primacy over policy and pointed out that this is one of the desirable characteristics to the global world in birth. The fact that a political scientist win the Nobel Prize in economics indicates, I believe, a sign of this reordering of priorities. It might also be called Dr. Ostrom a socieconomista, because it is valid now talk of science which are interwoven and form new specialties. The economy may not be where the social is diluted in the macroeconomic or where systems are not prioritized to the true man, being a cold science object from any political action.

In case outside little, Elinor Ostrom has been devoted to institutional diversity, action collectively, the land use and the theory of public action, among other topics where has laid a real school. The Nobel win by his demonstrations of how common property can be managed effectively by a group of users. In other words, Ostrom deviates from classical economics. His work has influenced biologists, considerations relating to ecosystems and the development of the thesis of what has been called Commons. A simplistic vision of economic systems never took into account the immense opportunity to existing between the market and the interventionist policies of the centralist States. The Commons is the construction of individuals and groups that generate wealth in new forms of property and with mechanisms which differ from mere capitalism.