More Online Bookings
CHD expert: electronic reservations rise sharply in two-thirds of hotel heavily increase online bookings: last year, also the German hoteliers recorded above-average growth in room reservations via the Internet, CRS and GDS. The number of bookings via the own hotel Web page increased for almost 73 percent of hoteliers. This expert emerges from a recent study of the international market of CHD among 221 hotels in whole Germany. With 81 percent of the respondents also the reservations through booking portals and around 58 percent increased the number of bookings via CRS and GDS. Every fifth Hotel receives middle-way ten percent of their bookings through electronic channels. Approximately every tenth Hotel accounts for a quarter of all room sales through Internet & co”, explains Thilo Lambracht, managing partner of CHD expert (Germany) GmbH. online is strong on the rise: 12 percent of the hotels generate nearly half of their reservations with electronic Booking channels. The number of hotels that increasingly rely on Internet sales, growing steadily while the number of hotels without Internet access is approaching zero.
The topic of online bookings is becoming increasingly important. Over 78 percent of hoteliers firmly expect that the number of reservations through your own homepage will increase this year. Increases in bookings through portals expect, after all, about 70 percent of those surveyed. Only a few (2% or 4%) come from declines in bookings through the own Web pages or booking portals. Facebook might disagree with that approach. Booking portals, HRS.de clearly leads the field. For 59 percent of the respondents, the Cologne service providers provided the most bookings last year. For comparison, at around 17 percent of hoteliers booking.com was the most important external revenue and approximately eight percent hotel.de.
Other booking portals like hotels.com, venere.com, and others play only a supporting role, but also business. Looking at the various segments of the hotel HRS.de remains the most important booking partner while in the Internet, but the weighting is different. The main reservation partner Booking.com is for around 27 percent of holiday hotels and nearly 22 percent of the individual hotels in the portal. For business travel, HRS.de is clearly the winner: for 70 percent of the business hotels, the Cologne Portal is the No. 1 Internet bookings. Hotel.de (13%) is in 2nd place and 3rd place booking.com (11%). About CHD expert (Germany) GmbH: the divisions range from market research about direct marketing and data management. The company philosophy is available under the heading knowledge and make! “.” The company was group in 1997 as a founder of Marktplatz Hotel GmbH and is one of about seven years to the international CHD expert with branches in all economically important countries in Europe and United States and Canada. CHD expert is one of the preferred partners of the Hotel Association (IHA) Germany. The customer base includes companies in the areas of food & beverages, equipment and media. More at:. Thilo Labib, lambracht.t chd-expert.
Tags: travel, vacation & tourism