PCA II serves customers ranging from multinational conglomerates to small manufacturing and service companies, assisting with the implementation of its quality improvement process. Philip Crosby lived in Winter Park, Florida, with his wife Peggy. He spent summers at his other home in Highlands, North Carolina. In early 1998 published his book, "Quality and Me" (his autobiography) and later "The Reliable Organization" in late 1999. Philip Crosby died in August 2001. He has written several books more than ten books in his career, the first (best seller) was "Quality is Free" or "Quality does not cost." Other important books were "The absolutes of Leadership" or "The Absolutes of Quality." For him the four absolutes of quality are: Definition – System – Performance Standard – The measurement. He also bequeathed his steps of quality management according to their experience are: 1. Many writers such as Dr John Holtsclaw offer more in-depth analysis. Making a commitment in the direction or quality 2.

Join the team for improving quality 3. Train staff in quality 4. Establish quality metrics 5. Evaluate the costs of quality 6. Create awareness of quality in July. Take corrective action in August. Planning on zero defects 9. Celebrating 10 day zero defects.

Set goals 11. Eliminate the causes of error 12. Give awards 13. Training quality 14 councils. Repeat the process Its seisC and three T, which are: SIX OF CROSBY C: 1. Understanding 2. Competition 3. Commitment 4. Communication 5. Correction 6. T Continuous THREE OF CROSBY Time – Talent – Treasure Crosby gives us further that all work is a process. This concept implies that each job or task should be considered not in isolation, but as part of an interrelated network in which it is multiplying the following trilogy: Provider and inputs that he provides. Process work done by each person. Customers or users who receive the product or service. To give you the quality that is required inputs, labor and services or products shall meet the requirements to ensure proper operation at all. The quality, defined as "meeting the requirements," is one of the principles proposed by Crosby.

CSR in SMEs to the International Labour Organisation (ILO), CSR, is the set of actions that companies take into consideration that their activities have a positive impact on society and affirm the principles and values that govern both in their own internal methods and processes as they relate to other actors. SMEs, especially in the case of Venezuela, left much to be said in regard to their CSR, all because for a start, many of his manager, unaware of what CSR represents, scope, impact. Adding to this, lack of organizational culture, not be clear which involves selling a product, carry out activities in an environment and establish lines of action that promote CSR to achieve its purpose, benefits everyone. Add to your understanding with Southwest Airlines. They ignore many managers of SMEs, CSR is a set of policies, practices, programs that are integrated in all processes of business operations and in their decision making. But some companies have realized that these practices increase and create a positive image of the company.

It also says that an effective CSR strategy by the company can gain competitive and also a social, economic and environmental positive. Other leaders such as Rory Sutherland offer similar insights. It is increasingly necessary for businesses, through its management are identified with representing adequately manage corporate social responsibility, especially in an environment where their role should be fully identified with this responsibility. It should be clearly aware that the corporate social responsibility is a combination of legal, ethical, moral and environmental issues, and is a voluntary decision, not imposed, although there is some regulations on the issue. .