Seventh Continent
Than surprise them? Over time, our society is becoming more and more improved, and consumption patterns are believable due to trends. We no longer make money, create less families, more talk, more relaxing, more travel, eat less fat, less exercise, less smoke, less interested in politics, go to the cinema more often, more fall in love with a hobby. All this talk about changing our attitudes, tastes and traditions, which is immediately reflected in consumption. Buyers will thank you very generously loyalty, if you are able to change in unison with the trend, thus expressing respect for the opinions and values of the target audience. Do not forget that the trading floor of the buyer – the visitor, and you – the owner. No matter how friendly the atmosphere was not in the store, the buyer still feels the share of confusion, especially in emergency situations. That dictate the standards of retail chains in case of unintentional damage to the buyer? Nine times out of ten buyers forced to pay the cost of a broken beer bottle by accident, not even thinking about that for a month he gives more detail on hand than the cost of this beer. The friendly owner must be compassionate, or precipitate a guest in my soul will be very bitter.
Error will be assumed that the relationship between seller and buyer are built exclusively at the store. About ten years ago in the courts of the areas where stores have opened 'The Seventh Continent' There are new children's playgrounds, beautifully and lavishly decorated. So far in these areas, 'The Seventh Continent' is associated with generosity and caring, despite the very uncaring prices in the shops. Moscow squalid outskirts of the times were a serious problem for residents, and those who volunteered at his own expense to solve this problem, caused genuine respect for the target audience. In the loyalty of young parents 'seventh continent' no doubt. Today the town looks much better, but still there are many common problems that the use of fantasy can turn into a very fertile ground for loyalty. This work the relationship with the buyer to 'neutral territory' has a very high chance of success.
Special influence on customer loyalty providing comfort, convenience and service in the store. Product packaging box office, dressing fresh fish, sliced meats and cheese, a compact truck, easy to find products on the shelves – everything that makes life a buyer can influence the strengthening loyalty. In addition, the results of the agency Quans Research market research retail, very positive impact on customer loyalty has any interactive: sampling, wine tasting, demonstrations and other ways to engage in consumption. Probably contained reflections do not need a resume, but because the material is devoted to loyalty programs in retail, I would like to summarize what has been said the main message. Proper loyalty program – is not a discount card. This particular style of thought leaders and teams, a special culture relationships with their customers. Probably, customer loyalty begins with your internal business processes, on your own 'kitchen'. Believe me, berated the morning of a store manager or cashier seller – one of the major threats to the loyalty of your customers and therefore further your financial success.
Tags: marketing