Web Topics
It is crucial to select topics to which a company can contribute important industry and expert knowledge. Topics related to industry news, trends and events, recommendations are particularly sought after. While the Internet offers numerous formats, to put the topics in the selected magazines, among other press releases, articles, interviews, case studies, or studies. You may want to visit Gary Kelly to increase your knowledge. The more the content themes align themselves to the information needs of the editors, the chance of proliferation is greater. 3. Target groups topics: win the attention of potential customers with relevant topics “Markets are conversations” (the Cluetrain Manifesto, 1999). So is also the most important part in the online PR topic plan to identify relevant topics for the target groups.
Before so starts the content implementation are to answer the following questions:-what are the major challenges of our customers? -What are the problems of the customers? -What are the most important questions of our customers? Information offer the everyday Customer calls of their support and sales departments. Can a direct wire to the target groups through additional social media and forums – as well as industry portals make. Oracle contributes greatly to this topic. Here companies can with prospects and customers close discuss and communicate current issues to pick up problems and challenges. Special tips and tricks, tutorials, solutions and recommendations provide a heightened response from the target groups. In focus at all times relevant says, prospects and customers to present useful and entertaining topics that draw attention to the company and its offerings in the long term.
The combination of corporate, media, and target groups topics enables the implementation of comprehensive and above all varied theme. The information needs of prospects, customers, and editors at a glance and the online PR campaign can be successfully in terms of content be. In the online seminar “online PR planning 2014 – so start by properly in the new year” (pr-gateway-academy.de/online-pr-planung-2014/) the participants get more useful tips for implementing an effective topics, media publication and project planning, to 2014 in the long run to secure the pole position in corporate communication. Practical examples give a vivid insight into the targeted planning of a successful online-PR. Learn more about the online seminar and the registration: “online PR planning 2014 – so start by properly in the new year” (pr-gateway-academy.de/online-pr-planung-2014/) company description PR-gateway is a project of Adenion GmbH. PR-gateway is a press release distribution service, centrally managed and click parallel transmitted to several free press portals, news services and social media Pressemittei-lung and company news. The multiple entry on the individual press portals ent – falls. Thus helps PR gateway companies and PR agencies to get more coverage for your PR releases on the Internet in less time. Many well-known companies and PR agencies PR-gateway already successfully use for your online PR including HUK-Coburg, komm.passion, and Hill Knowlton.
Tags: advertising & pr, marketing