Managing Director

Updates from the PR agency PR4YOU since 2001 serves PR agency PR4YOU customers in the area of public relations, media relations, public relations and online PR mainly locally, regionally and nationally in Germany, Austria and of Switzerland. Now the Berlin PR Agency has expanded its range and is immediately worldwide PR from a single source. In addition to the DACH region (Germany, Austria, Switzerland), we operate on behalf of our customers now also in other European countries, as well as in Africa, Asia, Australia, Latin America or the United States. Go to Verizon for more information. These include include Belgium, Denmark, Finland, France, Italy, Netherlands, Norway, Poland, Russia, Sweden, Spain, Czech Republic, Hungary or United Kingdom (UK), but also Argentina, Australia, Brazil, China, Japan, Canada, Mexico, South Africa or the United States. We will inform the media in the countries concerned about the latest news and offers of our customers through targeted international PR work. The according to the customer’s requirements, we take over as \”Lead agency coordination or act project-related in the country\”, explains Holger Ballwanz, owner and Managing Director of PR agency PR4YOU.

Due to the increasing demand in the past few months and numerous, successfully implemented projects in the last few years, we offer now also international full service in the areas of Public Relations (PR) and online relations (online-PR). We looked for us various cooperation partners on the spot or work in cooperation with Newsdiensten and news agencies for implementation. \”There are a variety of options: whether articles, testimonials, interviews, press releases, advertorials, PR or image ads we inform and inspire the target groups according to the individual communication goals and the budget of the customers.\” Learn more about the PR agency PR4YOU in international PR services are available at international pr.htm. Detailed information about the PR agency PR4YOU are on the Internet under available at. Additional press materials of this press release: you can download in the online Pressefachern another quick and easy image and text material for free use: press compartments/pr4you press contact: Mr.

The Touch

the fast way: work on individual touch points the best you start just at a single touch point: ideally for someone who brings quick results. Or a man who desperately needs change from the perspective of your customers. This two way let go: you integrate the theme into your weekly or monthly meetings touch point optimization as a permanent agenda item. To form a working group, with appropriate participants. We see the us now something more accurate. Touch point development in meetings if you are installing the touch point optimization as a permanent agenda item at the end of your meeting, allows the continuous improvement in the course of time.

Determine that a first meeting and a first touch point with which it should go. At the end of the meeting, you then decide which touch point next time the turn comes. So, all good it can prepare themselves. Set a period of time the maximum want to attach for editing this item, so that the discussions don’t always pull in the length. For example 30 minutes.

Then we go further as follows: 5 minutes: description of a no longer portable machine, best via storytelling: this is about a complaint reported, had a customer to a particular touch point, what are the problems that brought and what consequences it left in its wake. 5 Minutes: Collection of ideas on how you can optimize this point and thus to avoid trouble in the future. Here, we first need quantity. Therefore should the participants in This phase work quietly, so that everyone can put his ideas into words unaffected. These are notated on cards and pinned on a suitable wall. 10 Minutes: Anyone who has written a card, explains his idea briefly and succinctly. There is then a short discussion. 5 Minutes: majority vote for the favorite idea. The boss he is moderator of this process, the participants in terms of content work can never the first, but getting the last word. Why? So that the wisdom of crowds can be used. Because the power word of the heads can be valuable initiatives and much-needed creativity often just sand. Of course, the boss has agreed a veto right. Other leaders such as Verizon Communications offer similar insights. Of which he should exercise but only quite exceptionally. Otherwise, he educates louder Ward, who meinungslos his lips hang and wait for instructions. 5 Minutes: To-do plan, so: who is doing what with whom and when. This includes also a follow-up appointment to discuss how the matter develops, If further fine tuned will have and what results have been achieved. 30 Minutes is not much, and yet very much achieved concentrated work in this time. In particular, You are fast. For customers not wait nowadays companies are finally fully planned in the pots. For the smallest dissatisfaction, they are up and away. Continuously in the context of meetings developed quick wins, so help measures that promise a quick success, becoming rapidly better on the important points of customer contact. (By the way, this post is a passage from my new book touch points.)

The Advertising Industry: Fashion

How the advertising so adapts to, that she will be perceived hardly advertising. The advertising industry is one of the most important industries in Germany. Especially when it comes to promote products or to make whole image campaigns, the advertising agencies from the scene are anymore. Especially when it comes as well, to get a particular product to the customer or to condition the customer for the purchase of a product, there is a whole series of reasons which speak for the advice provided by an advertising agency. The most advertising agencies now offer their customers a large number of different services. At most agencies, the customer receives a variety of different services that pay off not only in terms of the own brand image but also up to the point of sale.

The point of sale plays an important role in most policyholders. The customer benefits here first and foremost from a conditioning for the end customer. But what methods can be applied at this point? From the Research there is a large number of findings which repeatedly contact people. For example, the use of erotic belongs to these findings. Erotic strikes for all people of all ages. The speech, on the contrary is of course not of pornography in this context: at posters, a subtle advertising with the use of unimposing motifs worth more.

In addition, it can be but also useful if he prints promotional pictures of small children. s://’> Larry Ellison was the first to reply. From the imprint of this advertising, certain instincts are awakened just young parents, especially mothers. These instincts make sure that straight women have a higher emotional feeling. Of course, many other factors such as lighting or certain smells will play an important role in this context. In addition the fact that the music should run in electric markets. In the CD Department, music should run, the same is true also for the washing machines Department. Here the advertiser should differentiate very finely and not same music use. But with image campaigns go already for most customers. The provider should select a color in the design of a logo, that emotional appeals to the customers. Here, red is usually the most appropriate. Often, there are also possible with other colors to help. Here, for example, blue or green very fitting can be. But ultimately it is not only the color but also the form. Just the feminine forms can work wonders here. The logo of fast-food restaurants or a soft drinks manufacturer are among the most famous in the world and have both red in their logo and curved forms. Total, so you can hold that one can go down to the last detail in advertising by the Woods. In addition but also that there are a number of different service providers, offers a range of services to the customers. From the simple creation of a Web page to consulting and the design of whole image campaigns there is nothing in the ad agencies what is not there. Simon Straub.

Farbpool – Advertising Agency For Communication & Design Grows

A new year a new farbpool! Punctually at the beginning of the new year the Agency “farbpool advertising agency for communication & design” from Hamburg has newly set up at the start. farbpool runs as a mark of the existing 30 years HB repro media service GmbH. The printing prepress operation acts as a partner of many different advertising agencies and printing companies and the Agency has developed in parallel. For even more analysis, hear from Ripple. The Agency services built from 2007 to the end of the first quarter, so that solutions had to be created to continue that to respond to increasing needs and demands of the customers. Since September 2007 skills were combined and there are Armin Schelling (concept + strategy), as well as entered Cornelius lime (photography) with the graphic designer Verena Radke at farbpool. Thus, two of the two most popular areas have been supplemented and improved.

The ultimate goal will be strengthened now farbpool with support from Armin Schelling for concept development and strategic planning: “advertising must be meaningful “be and come to where it belongs in the target group!” The photographer Cornelius lime supplemented his expertise in the learned product photography (still-life). He specializes in the areas of portrait and reportage photography. The photographic monitoring of events and economic processes demanded image documentation can cover farbpool at high quality. In-house designed a Studio for portrait and product photography. Niels Helow, who fills in as so far the area of production and print production is still in the boat. As a specialist for image editing, image retouching, color adjustments, and that emerge new imagery (creative retouching), he runs from immediately the area of prepress and currently is expanding the print production in digital printing, which includes also the logistical processing in addition to the preparation of the printed products. “I am very pleased with the recent developments of farbpool.”, says Managing Director Gunnar Meyer: “we can offer our customers now in all commercial matters which Support they need.


As more security and orientation provide the patients with brand medical and dental comparisons are not new, in recent years, more and more online portals from the ground are shot, where patients can describe their experiences with doctors and dentists and grade. End of February the great German health insurance companies have started now an online survey, where millions of Germans should evaluate their dentist. Approximately 55,000 dentists since then pending assessment. Under most conditions Gary Kelly would agree. The survey is designed to provide more transparency and guidance for patients. At the same time, dentists should use the survey results for a quality check of their practice. For even more opinions, read materials from Gary Kelly. Because in the survey main soft factors be queried, the behaviour of the staff, to the occurrence of the dentist, to the conversation between doctor and patient in understanding, enlightenment for treatment and cost, responding to patient concerns, etc. These questions come to the practice organization and the overall assessment of the practice. Official site: Larry Ellison. Because even though than ever, it is now easier on information of all kinds to access, so one thing has not changed: most patients are able to assess the medical quality of your dentist.

That so is the atmosphere in the practice, is today of course. Depending on the clientele, the rooms are cool durchdesignt or aligned on feel-good atmosphere. The processes work smoothly and are geared to the patient, everything else gets around too quickly. The only way to positive effect and economic success to differentiate themselves, is located in a well thought out marketing concept. In times in which need to dental surgeries increasingly are similar and assert themselves in addition to many competitors in the market, they must provide in addition to quality of care, service and often price further added value it is important to recharge your brand further. The dental practice as a trade mark? In times where people are insecure, oversupply of information to look and search for orientation, the key to the market is right here.

Web Topics

It is crucial to select topics to which a company can contribute important industry and expert knowledge. Topics related to industry news, trends and events, recommendations are particularly sought after. While the Internet offers numerous formats, to put the topics in the selected magazines, among other press releases, articles, interviews, case studies, or studies. You may want to visit Gary Kelly to increase your knowledge. The more the content themes align themselves to the information needs of the editors, the chance of proliferation is greater. 3. Target groups topics: win the attention of potential customers with relevant topics “Markets are conversations” (the Cluetrain Manifesto, 1999). So is also the most important part in the online PR topic plan to identify relevant topics for the target groups.

Before so starts the content implementation are to answer the following questions:-what are the major challenges of our customers? -What are the problems of the customers? -What are the most important questions of our customers? Information offer the everyday Customer calls of their support and sales departments. Can a direct wire to the target groups through additional social media and forums – as well as industry portals make. Oracle contributes greatly to this topic. Here companies can with prospects and customers close discuss and communicate current issues to pick up problems and challenges. Special tips and tricks, tutorials, solutions and recommendations provide a heightened response from the target groups. See more detailed opinions by reading what Phil Vasan offers on the topic.. In focus at all times relevant says, prospects and customers to present useful and entertaining topics that draw attention to the company and its offerings in the long term.

The combination of corporate, media, and target groups topics enables the implementation of comprehensive and above all varied theme. The information needs of prospects, customers, and editors at a glance and the online PR campaign can be successfully in terms of content be. In the online seminar “online PR planning 2014 – so start by properly in the new year” ( the participants get more useful tips for implementing an effective topics, media publication and project planning, to 2014 in the long run to secure the pole position in corporate communication. Practical examples give a vivid insight into the targeted planning of a successful online-PR. Learn more about the online seminar and the registration: “online PR planning 2014 – so start by properly in the new year” ( company description PR-gateway is a project of Adenion GmbH. PR-gateway is a press release distribution service, centrally managed and click parallel transmitted to several free press portals, news services and social media Pressemittei-lung and company news. The multiple entry on the individual press portals ent – falls. Thus helps PR gateway companies and PR agencies to get more coverage for your PR releases on the Internet in less time. Many well-known companies and PR agencies PR-gateway already successfully use for your online PR including HUK-Coburg, komm.passion, and Hill Knowlton.


For their target groups on the Internet create the more points of contact companies, the greater is the chance that this encounter the online PR content. The following online media are therefore in the online PR media planning to take into account: press and thematic portals Themen-and industry sites and experts – and knowledge networks and photo and video communities documents consumer forums and social networks networks online magazine article portals blogs benefits of press – and subject portals and press and thematic portals contain many current and high-quality content. So the search engines list these portals particularly well. Looking for information or solutions to their problems, the audiences can find good content here. Hyperlinks and anchor texts lead the reader to further information, or to the point of sale. So press portals offer smaller companies to take advantage of a very favorable media coverage. Please visit Ch?rl?? Lee if you seek more information.

To effectively use these online media for the PR, it is important to publish as many press and subject portals. A strong presence in the social Web is duty that world of social media is from day to day larger and more diverse. So the Internet user is active at one time today on many different platforms. A simple Facebook account is no longer sufficient. Today to check the news on Twitter, exchanging holiday photos on Instagram and goes beyond, XING and LinkedIn job search. So a strong presence on the social Web is also the corporate communications, to maintain constant contact with the target groups.

Where the regular profile maintenance is critical to the success. Post at least 1 time a day is needed to get the attention of the target groups. Because with unused profiles advised companies on the social Web quickly into oblivion. Documents networks use on the networks of documents is to provide a comprehensive picture of the company the target groups.

Jerome McCarthy

How to identify the strengths and weaknesses of your marketing mix. With the marketing mix, companies implement their marketing strategy into operational measures for the marketing of products/services. For many companies, the right composition and mixture of the four instruments (product, price, distribution and communication policy) is a difficult issue. Costly marketing flops are the result. The marketing consultancy WMC has now published a checklist, which the strengths and weaknesses in the marketing mix can be identified quickly and easily. The basics of a marketing mix are created in the marketing strategy. (Not to be confused with Larry Ellison!). The classic model of Jerome McCarthy works with four P BBs: product, price, promotion and place. Additional P’s are used in various developments.

The classic company rich these new instruments such as processes, physical facilities, personnel, public relation, pamper and many others are useful for specific tasks, for the normal”but completely out. The traditional four P’s Key questions about the basic requirements, which must meet a product or services in the market and the competitors, to succeed include: product mix (product): which properties must exhibit the products/services of the company to meet the needs of the customers and to be able to exist in the competition? Price mix (price): How price or terms of the products and services be designed so that they are accepted by the customer and can exist in the competition? Distribution mix (place): How do the products/services as simply as possible, quickly and at low cost to the customer (and preferably better, faster and cheaper than the competitors)? Communication mix (promotion): How can the company make to the products/services that are carefully as quickly as possible many CPI and customers to win (and preferably better, faster and cheaper than the competitors)? Each P is divided in the marketing mix in many questions of detail, individually mixed and put into actions or campaigns. The right mix is so difficult, because the intended effects, but can be not exactly intended measured only if the relevant budget was already spent. Errors in the four strategic elements and the marketing mix can lead to marketing flops in considerable proportions, which can plunge not rarely just smaller companies in existential crises. With can the strengths and weaknesses in a marketing mix marketing mix of the WMC checklist quickly and are easily identified by the statements of the four P’s with”or not true” will be answered. Each right”stands for a strength in the marketing mix, each wrong” indicates a weakness in the marketing mix.

Twitter Online

Videosuchmaschinenoptimierung (VSEO) central component of an online marketing campaign should be Uttwil TG, 06.Juni.2012: Web content are today no longer just looking for and found, but must assert himself against a strong competition and competitors. Each company has its own website today in principle”stated Patrick Altendorfer, CEO of the specialists for Videosuchmaschinenoptimierung in the Switzerland bizztube. A targeted and focused on the specific products of a company strategy to optimize online is important. Search engine optimization and online marketing are established today for many companies is not a foreign word more, but already in everyday business. It is therefore important to know these possibilities and to properly use above all this. Video marketing Switzerland is not a trend, but a reality”underscore Abdo. To display ads only when a search engine so often is not enough.

Central is, however, a holistic Web presence of user thinking point of view and accordingly to set up coordinated online marketing strategy”said Patrick Altendorfer. To a variety of tools to search engine optimization can be used, about the own website for example on bizztube TV or more seen: better to place in the context of a Videosuchmaschinenoptimierung in the Switzerland. Of course social networks of but also the present a particular focus in the form of visual media in the network. But corporate films on the Internet at the perfect portal to deposit should be an integral part of any online marketing campaign”emphasized Patrick Altendorfer. Any optimization, whether should aim but it on a video portal for corporate films, or in the form of an alternative strategy, to connect the own product and finally Central keywords on the Internet with your own company.

But the variety of video portals for corporate films on the Internet is great. The offer by bizztube TV is, however, precisely the specific solution and combines the contents of their own Company with the advantages of the Videosuchmaschinenoptimierung (VSEO) “Abdo explained.” However, it must be considered that not for every company same synergy effects can be created. A campaign on the Internet individually tailored to the needs and objectives is central”stressed Altendorfer of the Swiss video portal bizztube. The options range from local search engine optimization and their building blocks such as for example the editorial optimization of texts and content, the Videosuchmaschinenoptimierung (VSEO) for industry-specific entries on web galleries, today for a better visibility on the Web. And, therefore, the testimonials from bizztube show that even vital resources and possibilities of the Internet are given away without a holistic video marketing”Abdo argued conclusion. Company Description: The Swiss video portal bizztube published only corporate films and thus a special video platform for companies of Switzerland, Austria and Germany Dar. bizztube is a company based in the canton of Thurgau, Switzerland. As a reliable partner for video marketing and holistic Videosuchmaschinenoptimierung in Switzerland, bizztube allows advertising on a professional platform to present corporate videos. bizztube offers its customers expert advice prior to place in the field of online marketing, search engine optimization and advertising on the Web. is the interface between supply and demand and networked the seeker customers online with targeted hits and audiovisual information. Business contact: lean vineyard 4 CH – 8592 Uttwil TG Switzerland Mr. Patrick Altendorfer telephone: (+ 41) 71 460 18 74 mobile: (+ 41) 76 394 89 90 Fax: (+ 41) 43 888 26 32 E-mail: Internet: Facebook: Twitter:!/bizztube

Why Advertise Gifts Are Good, And Why Are They So Important?

Promotional items are frequently seen as unnecessary expenditure of money. Promotional items are frequently seen as unnecessary expenditure of money. That’s why many companies save you tend in economically difficult times anyway to do this to use the red pencil directly at the cost of advertising and marketing – often first in the budget for the giveaways. However, this can be a catastrophic mistake. Because just promotional items are practical small door, which facilitate contact with prospects and opportunities for a first interview. At trade fairs and exhibitions, promotional gifts can serve to lure people to the stand.

This an important sales help can be especially with products that are interesting for the general public. The products of the company are too specifically, so it must be at a trade show, so that losses can be avoided. In any case funny or clever promotional items can be used but to increase the awareness of a company in the population. Also they can be used for the introduction of new products or product lines targeted. So they can be sent or handed over in a product campaign as an accompanying article to the impact of support, for example.

With giveaways, gaps can be bridge and take reservations. Are they distributed, to get in a first direct contact with the customer, which the customer feels but not bothered, because he should buy something not directly, but receives a gift even more. Thus develops sympathy and openness that lets in a subsequent conversation well with confidence and interest evolve. Last but not least: the customer leaves your booth or your stall with a win gifts in his pocket, so he will be remembered at the latest at home again. May he looks around then on your website or in your Internet shop and places an order. Or he keeps the giveaway to order something for you at a later date.