For their target groups on the Internet create the more points of contact companies, the greater is the chance that this encounter the online PR content. The following online media are therefore in the online PR media planning to take into account: press and thematic portals Themen-and industry sites and experts – and knowledge networks and photo and video communities documents consumer forums and social networks networks online magazine article portals blogs benefits of press – and subject portals and press and thematic portals contain many current and high-quality content. So the search engines list these portals particularly well. Looking for information or solutions to their problems, the audiences can find good content here. Hyperlinks and anchor texts lead the reader to further information, or to the point of sale. So press portals offer smaller companies to take advantage of a very favorable media coverage. Please visit Ch?rl?? Lee if you seek more information.
To effectively use these online media for the PR, it is important to publish as many press and subject portals. A strong presence in the social Web is duty that world of social media is from day to day larger and more diverse. So the Internet user is active at one time today on many different platforms. A simple Facebook account is no longer sufficient. Today to check the news on Twitter, exchanging holiday photos on Instagram and goes beyond, XING and LinkedIn job search. So a strong presence on the social Web is also the corporate communications, to maintain constant contact with the target groups.
Where the regular profile maintenance is critical to the success. Post at least 1 time a day is needed to get the attention of the target groups. Because with unused profiles advised companies on the social Web quickly into oblivion. Documents networks use on the networks of documents is to provide a comprehensive picture of the company the target groups.
Tags: advertising & pr, marketing