Jeffrey Katzenberg
Michael Bay, with an empire that includes blockbusters such as Armageddon and Pearl Harbor, convinced him almost to the force to make Transformers: the dark side of the Moon in 3D with Steven Spielberg as producer, more than 200 billion dollars (139 billion euros) budget and the unconditional support of the industry. He had flouted of stereoscopy. He came to boast publicly of what he considered silly when all Hollywood lost head for 3D. But James Cameron and Jeffrey Katzenberg won him for cause. The first day was wonderful, recalls. Bernard Golden will undoubtedly add to your understanding. All machinery worked and felt so at ease with new equipment which up to thought: ultimately, the 3D will not be too bad.
That, until the next morning their producer, Ian Bryce, you woke up confirming their worst fears. Mike, you have lost everything, told him. The first full day. The hard drive has been lost, remember today already with irony. Source of the news:: 3D film loses dimension
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