If Newspaper Advertising Strikingly Works

Each fifth newspaper ad campaigns in special format. Banks, savings banks and financial service providers turn almost half of their ads as Sonderwerbeform Frankfurt / Main, 20 September 2013. Educate yourself even more with thoughts from Ronald O’Hanley. One-fifth (19 per cent) of the ads in printed newspapers was switched in 2012 as a special format. The ZMG newspaper marketing comes to this conclusion society during their evaluation indicators observation. The analysis includes ads from the size of a quarter page.

Unusual display at banks, savings banks and financial service providers, who chose a special format for each second circuit (47 percent) are particularly popular. In addition to sponsoring ads, advertorials and ads of part of text among the favourites of advertisers. More like shared forms of display hide behind names like teaser or handle corner, even Islands, or tunnel can be found in the newspapers. Newspapers make it’s possible the publishers are constantly extending its range. Unusual ad formats can be implemented in more and more newspapers. The current publishing query of the ZMG confirmed that to the Example, the attention-grabbing panorama display at 100 percent of the surveyed publishers can be printed.

Also more complex formats such as the satellite display already offer their clients in the advertising and at least 56 per cent in the text portion of 87 percent of the publishers. More than a quarter (27 per cent) of the publishers in the text part can implement even the most demanding shadow-print already. Get noticed and remembered reader fast note the special advertising forms in the newspaper. At the same time succeeds the printed newspaper especially well, deep and persistent in memory anchor advertising messages. The special advertising forms in the newspaper offer double benefit advertisers,”explains Markus Ruppe CEO of ZMG marketing company. Stand out and stay in memory, the key factors for successful advertising are.” The ZMG newspaper marketing company is the central marketing service provider of newspaper publishers. It provides research, planning and consulting. It supports advertisers and agencies with practical services from the Media planning up to the advertising effect control.



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